History of Sony Vaio


Company Name

Sony Corporation





President and Electronics CEO

Ryoji Chubachi

Executive Deputy President
Officer in charge of Consumer Products Group

Katsumi Ihara

Major Products
Audio

Home audio, portable audio, etc.

Video

Video cameras, digital still cameras, and DVD-Video players/recorders, and Digital-broadcasting receiving systems

Televisions

LCD televisions, projection televisions, CRT-based televisions, etc.

Information and communications

PC, printer system, broadcast and professional use audio/video/monitors and other professional-use equipment

Semiconductors

LCD, CCD and other semiconductors

Electronic components

Optical pickups, batteries, audio/video/data recording media, and data recording systems


VAIO, an acronym for Video Audio Integrated Operation, is a sub-brand for many of Sony's computer products. The branding was created to distinguish items that encompassed the use of consumer audio and video, as well as being conventional computing products. One example of this was the Sony VAIO W Series personal computer, which functioned as a regular PC and a miniature entertainment center. Although Sony made computers in the 1980s for the Japanese market only, Sony withdrew from the computer business around the turn of the decade. Sony's re-entry to the computer market, this time globally, under the new VAIO brand, started in 1996 with the PCV series of desktops. The VAIO logo also represents the integration of analog and digital technology. The 'VA' represents an analog wave and the 'IO' represents digital binary code.

Products laptop sony vaio

Sony is expanding the use of the VAIO label. It can now be found on notebooks, subnotebooks, desktop, and a hard-disk-based audio player that comes in both 20GB and 40GB variations (called VAIO POCKET player). Network media solutions by Sony will also carry the VAIO brand.

High-end VAIO notebooks are usually shipped with Microsoft Windows Vista Home Premium or Business, while low end laptops such as N series come with Microsoft Vista Home Basic. As of October 2005, VAIO notebooks and desktop are available upon request without pre-installed software at a slightly lower price. Most recently, some models no longer ship with a Recovery CD, but a special partition on the hard drive is used for the recovery information, including operating system and all bundled software. VAIO users are prompted to create a set of recovery CDs or DVDs immediately after purchase.

VAIO computers come with components from companies such as Intel processors, Seagate Technology or Fujitsu hard drives, Infineon RAM, Sony (usually made by Hitachi) or Matsushita optical drives, Intel or NVIDIA graphics

Technology

The VAIO brand holds many unique technologies to its name. Some of these are:

Some Sony VAIO models come with Sony's proprietary XBRITE (also named as ClearBright in Japan and Asia-Pacific region) displays. The first model that introduce this feature is the VAIO TR series. It is also the first consumer product to utilize such technology. It is a combination of smooth screen, anti-reflection (AR) coating and high-efficiency lens sheet. Sony claims that the smooth finish provides a sharper screen display, the AR coating prevents external light from scattering when it hits the screen, and the high-efficiency lens sheet provides 1.5 times the brightness improvement over traditional LCD designs, while also extending battery life due to less usage of the LCD backlight. The technology was pioneered by Sony engineer Masaaki Nakagawa, who is in charge of the VAIO TR development. More information can be found here: [1].

Recent models, such as the TX or SZ, have implemented the LED backlit XBRITE LCD, which further enchance power saving and accurate color reproduction capability of the LCD unit.

The SZ series features both an Intel GMA 950 graphics chip and an NVIDIA graphics chip. These laptops can cold-switch between the GMA 950, to preserve battery life, or the NVIDIA chip, to enhance graphics performance. Currently, these laptops are the only products on the market with this function. http://www.xbitlabs.com/articles/mobile/display/sony-vaio-vgnsz.html

The high-end AR Series VAIOs were the first to incorporate a Blu-ray Disc burner. These laptops were designed to be the epitome of high-definition products including a 1080p capable WUXGA (1920 × 1200 pixels) screen, HDMI output and the aforementioned Blu-ray burner. The AR series also include an illuminated logo below the screen.